- Barack Obama dot com ,BarackObama.com on Youtube
Barrack Obama's campaign has changed the way politicians communicate with their base. By mobilizing media outlets and social networks, he has managed to reach the masses like no other candidate before him. His campaign has dominated the spotlight on "user generated content" social networks. Youtube is far and away the largest of these social networks and is driven by educated, socially conscious by young people. This demographic was key to Obama's overwhelming victory on election day. What has shocked me about Obama's post-election management is the continued use of these outlets, particularly Youtube, to maintain his presence in the mainstream. Obama has committed to a weekly video address on Youtube available for anyone to see. Making use a of immensely popular 'critical mass' outlets such as Youtube is nothing short of genius. The process is quick and cheap for the Barrack's team, the result is he maintains a viewership and influence over his base even in the post-election haze. What we're seeing unfold through his use of social media is what I believe to be the new de facto process for politicians.
2 comments:
yes you are right about that, this is the start of a new trend that politicians will be using I hope around the world. Obama's campaign was publicized more on the social networks such as myspace.com, and youtube.com. this as allowed even non us resident to know about him. I am guessing that the upcoming major elections results will be influenced by how much the candidates publicize themselves over the internet
I was presently surprised by how much his campaign used outlets like youtube. I have no cons about his team using such outlets I think it's a great idea to stay connected with the young generation especially. I feel this is just the beginning trend will see with campaign teams using youtube, glad Obama was first lol
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